At Serica, we believe true impact emerges when art, marketing, and technology converge. 

Our philosophy is rooted in blending these disciplines into a seamless whole where creativity meets strategy, and innovation drives measurable outcomes.

What we DO

Our Services

Explore our range of services designed to help you move forward with confidence, wherever you're headed next.

1 - BRAND IDENTITY

From focused identity kits to complete brand systems. Every project follows our AI-augmented workflow — generative tools for exploration, human direction for every decision that matters.

    • Brand discovery session (2hr)

    • Logo — 2 concepts, 2 revision rounds

    • Color palette + typography pairing

    • Usage guidelines (PDF)

    • File delivery — AI, SVG, PNG, PDF

    • Brand strategy workshop (half-day)

    • Logo system — primary + secondary marks

    • Full color palette + type hierarchy

    • Brand guidelines document

    • Stationery design (card, letterhead)

    • Social media templates

    • All source files + asset library

    • 30-day post-delivery support

    • Full brand strategy + positioning

    • Complete logo system + icon suite

    • Extended palette + full type system

    • Brand book

    • Marketing collateral — 3 touchpoints

    • All source files + organized library

    • 60-day post-delivery support

2 - Content Creation

Monthly retainer packages for ongoing visual content and social publishing. All content follows the Serica aesthetic system. Minimum 3-month commitment — consistency is part of the product.

    • 8 posts per month

    • 1 platform

    • Monthly content calendar

    • Original visuals + captions

    • Scheduling + publishing

    • 12 posts per month

    • 2 platforms

    • 2 short-form videos (concept + edit)

    • Monthly strategy session

    • Bilingual captions (Thai / English)

    • Scheduling + publishing

    • 16 posts per month

    • 2 platforms

    • 4 short-form videos

    • Short form pieces — 2× per week

    • Monthly brand content strategy

    • Bilingual captions

    • Weekly analytics report

3 - DESIGN SOLUTIONS

Workflow infrastructure and AI tool integration for in-house design teams. Serica builds the system, trains your team, and hands over the keys.

    • Design workflow + tool stack audit

    • AI readiness assessment

    • Prioritized recommendations report

    • 1hr debrief session

    • Design system (components, tokens, patterns)

    • AI generation workflow + prompt architecture

    • Process documentation

    • 2× team training sessions

    • 30-day post-implementation support