Oscar & Frank partnered with us to develop their new Optical Illusion campaign, designed to push the boundaries of eyewear storytelling. We took the team to Vietnam, a key emerging market for the brand, where we shot high-definition imagery of models wearing the collection against vibrant local backdrops.
A RADICAL APPROACH
These real-world visuals were then fused with AI-generated layers of color, pattern, and motion superimposed into both stills and video—to create surreal, illusion inspired compositions. The campaign blends authentic product photography with bold, AI-infused artistry, positioning Oscar & Frank’s eyewear as both a fashion statement and a visual experience.